Coachella Valley Brewing Company (CVB), a start-up microbrewery, requested ICLA create their brand and produce designs for their various beer labels and printed/digital assets.
With the desert as their backdrop, farm fresh ingredients from orchards nearby and the highway system connecting CVB to the country, ICLA created CVB’s iconic look from the easily recognized, ubiquitous highway and interstate signs.
The CVB mark is visually strong and can be read and recognized from afar. The same characteristics are reflected in all their beer labels, six packs, and signage as well. With a vast and growing list of other microbreweries vying for shelf space, the CVB brand stands out.
In just over two years of operation, CVB is now available throughout California, Arizona and Nevada.